Marketing Campaigns are an integral part of the LSCP's strategy for reducing death and serious injury caused by speeding and red light running in London.
Successful campaigns have to engage and motivate road users to change their attitude and behaviour. The Department for Transport's THINK! campaign is an excellent example of a successful road safety campaign with 1 in 4 people saying that they have found the campaign influential.
The LSCP have recently teamed up with Transport for London's Road Safety Education, Training and Publicity team to produce a pan-London marketing campaign. The 'Kid Again' campaign is aimed at 17 to 25 year olds and focuses on the consequences of speeding, driving unlicensed, uninsured or under the influence of drink or drugs.